Over the course of the last year, the pcAmerica staff has helped many of our clients establish their first webstores. And just in time–Internet Retailer predicts that e-commerce spending is expected to jump 15 percent in November and December for the holiday shopping season. The article projected that Americans will spend “$61.8 billion, up from $53.7 billion in 2012.”

That’s some serious cash we’re talking about, so it’s important your store is ready and working smoothly. We gathered these tips from our staff, which has learned a few things along the way while assisting our clients.

Maintain an in-store feel: Create a well-designed, attractive site that is easy to navigate. Don’t rely on manufacturer’s descriptions, try to write detailed descriptions for your products. High-resolution photos and multiple views are another good way to let your customers see as much as they want of the item.

Make it easy to spend money: The longer it takes for a shopper to add an item to their cart and pay for their selections, the more likely it is that they will change their mind and leave the page without completing the transaction. Require as few clicks and prompts as possible to close the deal.

State the policies upfront: Don’t make people dig for your contact information or return policy. It’s frustrating for the shopper and could discourage them from coming back.

pcAmerica’s new e-commerce interface, powered by NitroSell, is available in the latest version of Cash Register Express™.  The new solution gives you everything you need to establish a web store or enhance your current online operation.

Please contact your pcAmerica representative at 1-800-722-6374 for more information about how you can get started integrating e-commerce with your retail store.