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V is For VAR(Part 2 of 2)

As promised, we continue with a few more helpful tips for getting your business matched up with a VAR that fits your business needs. Some are truly worth doing business with, while others are little more than glorified retailers who seemingly disappear once customers have signed a purchase order on the dotted line. Following these tips can help you avoid falling into such a trap.

4.    Perform due diligence. Find out what your local Better Business Bureau has to say about the VAR. Tapping local trade and business groups for information is also a good idea; serious problems with a local VARs’ business practices, if any, frequently come to light in this manner.

5.    Consider partners’ recommendations. Hardware and software vendors, as well as ISVs, work closely with VARs and can provide the names of companies they have “vetted.”

6.    Remember, haste makes waste. Don’t be so eager to find a VAR partner that you overlook or discount negative information rather than thinking twice about whether the company is the right fit for your retail store or restaurant. It’s better to be without technology for a short time, than to be stuck in a relationship with the wrong VAR.

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