Unless you don’t get out much, you’ve more than likely encountered promotional and advertising messages conveyed right at the point of sale. The linchpin: digital signage, displayed alongside current transaction information on such peripheral devices as LCD pole displays, full-size LCD displays and pin pads. An integrated digital signage feature–for instance, the one that’s been added to Version 12.5 of Cash Register Express and Restaurant Pro Express from pcAmerica–makes it happen.

But why supplement traditional customer communication vehicles like periodicals, radio, television stations, billboards, direct mail and more by displaying advertising on point of sale peripherals? For one thing, integrating digital signage with peripherals reduces the amount of money spent on reprint material for flyers, signage and brochures. It also makes it possible to deliver specific messages to specific audiences in specific locations. As an example, during the checkout process, information about a sale on diapers can be relayed only to customers whose purchasing histories show that they have bought a particular brand of diaper at a given store in a chain, when only that store has a surplus of the product it must move off the shelves.

Additionally, digital signage integrated with the point of sale system and channeled through peripheral hardware lets retailers do a more effective job of playing up sale items and encouraging impulse purchases. “Plugs” for this merchandise appear where shoppers cannot help but see them–for example, on the pole display that shows transaction information as their purchases are rung up–and content can be updated as rapidly as needed. Even better, extra revenue can be generated by selling advertising space on the peripherals to vendors and suppliers.

To find out more about our digital signage solutions contact pcAmerica.