April 29, 2011– David Gosman, Chief Executive Officer for pcAmerica, has been invited to speak at the upcoming Epson Envision Partner Executive Conference at the Waldorf Astoria Resort in Fajardo, Puerto Rico from May 2-5, 2011. This event provides channel partners with a platform to engage with industry experts, discuss business strategy and learn about emerging technologies.

A recognized expert in the integration of social marketing and point of sale technologies, Mr. Gosman’s presentation titled “Making Social Media Work for You” will focus on how Value-Added Resellers (VARs) can teach customers what social media is and how customers can use it to engage effectively with consumers.

Presentation Overview
Your customers are using social networks — is your business?  Everyone now has a voice, every minute of every day.  The social future belongs to businesses who engage in this often feared, often misunderstood arena of communication.  Technology VARs are in a unique position to teach their customers what social media is and how they can engage creatively and effectively with their consumers.  Join our session to discuss topics such as local engagement, socially connected loyalty rewards programs, consumer transparency and tactics of how to engage customers and measure the effects.
To learn more about the use of social marketing in the retail industry, visit www.pcamerica.com/social-marketing.