David Gosman, CEO of pcAmerica was recently featured on a podcast conducted by Integrated Solutions for Retailers Magazine that discussed how retailers can leverage social media to drive sales. During the podcast, Gosman was asked several questions about the advancement of marketing and how retailers are using social media to their advantage.

This podcast also highlights how retailers can personalize marketing efforts to increase effectiveness and how they can use social marketing to benefit their store. With the increased use of social media and personalized marketing, the retail industry has become more effective at marketing to customers. Learn how today’s technology allows retailers to differentiate themselves from the competition by delivering marketing messages that match the buying interest of their customers. Listen to the full podcast by visiting www.pcamerica.com/podcasts.