In the previous blog, we discussed the ways you can promote shopper loyalty through the digital world. While blogs are a great option, we have a few more ideas that might help.

In a slightly more sophisticated vein, consider developing such digital options as e-books, which you can make available for downloading from your Web site and/or Facebook page, and weekly or monthly e-newsletters, which can be emailed to customers who request “subscriptions” by joining your e-mail list. Like basic blogs, both involve a time investment more than a financial one. Remember that for maximum impact and so as not to appear promotional, all blog posts and e-newsletter articles should also be informative and somehow related to your business, but not entirely commercial in nature.

E-books can be compilations of blog posts and e-newsletters you’ve already produced, or completely new content. These are easily created—just convert the copy from a word processing file to a .pdf file.
And of course, there’s no sense spending time on digital content if no one knows about it. Spread the word through Facebook and Twitter, flyers distributed in-store, e-mail sign-up sheets at the counter, and employees.

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