Loyalty to restaurants and retail stores is a two way street, but it can be a lucrative one for retailers that choose to cultivate relationships with their customers who tend to stick with particular brands. To keep customers wanting more, Cash Register Express™ and Restaurant Pro Express™ offer a built-in loyalty program option that supports a variety of currencies, including points, birthday rewards and frequent visitor discounts.

pcAmerica’s retail and restaurant point of sale systems allow retailers to offer exciting promotions that will help draw in new shoppers and turn them into repeat customers, including percentage discounts, buy one, get one free and time-sensitive sales.

The point-of-sale system also allows business owners to retain and access detailed customer information, including a customer lookup for the store’s loyalty program. This lookup is especially important for forgetful customers who, despite leaving their loyalty cards at home, can still have their rewards applied to their account.

The system also stores historical data on what items customers have bought. This information is an integral part of direct mail or targeted email marketing campaigns based on previous purchases.

Cash Register Express™ can also integrate with the Social Network Appreciation Platform (SNAP). SNAP allows customers to associate their social network accounts to brand point of sale loyalty programs and rewards customers with extra loyalty points in exchange for electronic endorsements. These digital endorsements, tweeted or posted on Facebook walls, are generated automatically after the customer makes a purchase. The result is the viral sharing and promotion of a brand, which translates into increased visibility and sales.

For more information on how you can connect your business with all of your customers and their friends and followers, please visit pcamerica.com or snapforbusiness.com.