In the January/February issue of RSPA’s connect Magazine, pcAmerica CEO David Gosman is asking businesses to focus more time on social networking. Several businesses have utilized social networking to better connect with customers and ultimately drive sales. Gosman detailed a few low-cost, straight-forward tactics to help your business with social networking.

Gosman’s tactics include, “set small goals and focus” and “pick a person within your company.” Without distinct goals, effectively launching a social presence is difficult. Social networks can be used to provide technical support and customer service. When first starting your social network initiative, Gosman recommends picking one or two individuals who use the sites in their personal life. The other two tactics include “the gifts that keep on sharing,” in which blogs are suggested to gain readership, and “adopt insight into the company,” meaning reading and sharing relevant industry information.

Read the full article here.