According to Loyalty Management Magazine, 81% of people who belong to a loyalty program aren’t aware of the benefits or when they will be eligible for an award.

It has to be done right, but loyalty programs can but be lucrative for businesses that want to cultivate relationships with their customers. In order to make sure your customers are getting the most out of your business’ loyalty program, consider the following:

Have a multi-tier approach – A loyalty program with different levels and rewards will reward both the casual customer and the more serious brand loyalist.

Establish reasonable reward levels – Don’t let customers become discouraged and lose brand loyalty because the reward levels are too high.

Make it interactive – Allow shoppers to accrue awards faster by linking their activity to their social profile, which elevates your business and rewards users for spreading the word about your store or restaurant.

To keep customers coming back for more, Cash Register Express™ and Restaurant Pro Express™ offer a built-in loyalty program option that supports a variety of currencies, including points, birthday rewards and frequent visitor discounts.

Cash Register Express also integrates seamlessly with The Social Network Appreciation Platform (SNAP). SNAP allows customers to associate their social network accounts to brand loyalty programs and rewards customers with extra loyalty points in exchange for electronic endorsements. These digital endorsements, Tweeted or posted on Facebook walls, are generated automatically after the customer makes a purchase. The result is the viral sharing and promotion of a brand, which translates into increased visibility and sales.

For more information on how you can connect you business with all of your customers and their friends and followers, please visit pcamerica.com or snapforbusiness.com.