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When mobile payments go wrong, it’s a hard lesson

JCPenney has had a tough year. When the retailer eliminated coupons and several popular brands, it caused an uproar from loyal customers who began spending their money elsewhere.

Then things went from bad to worse with the store’s new mobile payment rollout. What was originally began as a well-intentioned customer service upgrade quickly went downhill. The store got rid of all its register/checkout areas, leaving only associates armed with mobile devices to ring sales.

However, customers had a problem identifying the casually dressed associates and were hesitant to hand over their payments to people roaming the sales floor. Many purchases were abandoned in the store after people could not find a way to pay. After falling sales figures and complaints from customers, the company outfitted its employees with red lanyards and grey sashes for those with mobile POS for checkout. Some of the chain’s busiest stores will give their associates rolling carts to fold and bag items.

It’s important to consider all of the variables when considering a mobile POS solution. Do you have a way to easily identify your staff? Is there a place for them to fold, wrap and bag the items?

For more information about how you can implement a mobile POS in your store, please contact pcAmerica at 1-800-722-6374