At pcAmerica, a new year means many things: new technology, new challenges and changes in shopping expectations and behaviors to consider.

What can your business expect in 2014? David Gosman, CEO of pcAmerica, gave his opinion to Vertical Systems’ Reseller Magazine for its sixth annual Review and Outlook issue. Here are some highlights:

Customer service will become more attentive than ever before. Consider leveraging CRM modules and loyalty plans to track your customer’s purchases and use the data to build a “bigger picture” of their buying habits, allowing you to make additional product recommendations or reward repeat business. Rather than focusing on larger campaigns or blanket emails, use the data you collect to issue more individual offers to your best customers or to people who haven’t made a purchase in a few weeks or months.

Consider expanding your mobile payment and POS platforms now. If you haven’t started accepting mobile payments, now is the time. If you don’t have mobile POS, you’re already behind. This year, we can expect to see transactions happen anywhere in stores and as a result, retailers will begin to experiment with removing traditional checkouts and counters, freeing up valuable real estate for larger displays and additional merchandise.

Omni-channel retailing will continue to be a formidable opponent. Smaller, B&M only retailers will be pushed to take their business online to stay competitive. Although they may initially resist, these types of retailers will realize new opportunities from web stores, allowing them to attract business from around the world, 24 hours a day/7 days a week.

For more information about how you can leverage your point-of-sale system to prepare you for 2014, please contact your pcAmerica sales representative at 1-800-722-6374.