David Gosman, CEO of pcAmerica, recently spoke to VSR Magazine about big data and loyalty programs. These loyalty programs are a far cry from the days of a punch or swipe card, today’s programs are goldmines of data and provide “real-time customer relationship analytics.” These analytics can form the basis of a marketing campaign based on shoppers’ buying habits, the frequency of their visits or their loyalty to one or more brand or products.

Gosman told VSR Magazine that improvements on the development side have made loyalty programs easier to implement than ever before. New loyalty programs are “more dynamic, with prettier graphics,” said Gosman. These loyalty interfaces are easy to learn and use and don’t require a lot of employee training.

The technology is better and big data makes these programs even more valuable to stores and restaurants, but the premise is still the same: we love free stuff and we’re not ashamed to admit it.

To keep customers coming back for more, Cash Register Express™ and Restaurant Pro Express™ offer a built-in loyalty program option that supports a variety of currencies, including points, birthday rewards and frequent visitor discounts.

Cash Register Express also integrates seamlessly with The Social Network Appreciation Platform (SNAP). SNAP allows customers to associate their social network accounts to brand loyalty programs and rewards customers with extra loyalty points in exchange for electronic endorsements. These digital endorsements, Tweeted or posted on Facebook walls, are generated automatically after the customer makes a purchase. The result is the viral sharing and promotion of a brand, which translates into increased visibility and sales.

For more information about how you can implement an interactive loyalty program that will provide you with valuable customer analytics, please call your pcAmerica representative at 1-800-722-6374 or visit snapforbusiness.com.