While the advanced features of a good restaurant POS system can be instrumental in cutting costs, there are other benefits to be reaped from using a configuration that isn’t just a cash register. The ability to generate repeat business and bolster incremental sales tops the list.

There’s no denying that attracting patrons to a restaurant has become a competitive sport. An increasing number of quick-service, fast-casual and fine dining establishments alike are implementing loyalty programs designed not only bring diners into their operations, but to keep them coming back time after time rather than patronizing the competition. With a restaurant POS system such as Restaurant Pro Express, you can easily set up and administer a card-based loyalty program that also simplifies the process of paying for meals in your restaurants. You can even leverage social networking to take customer loyalty to a higher level. One of pcAmerica’s restaurant clients has integrated its loyalty program with Facebook, Twitter and Foursquare. Its customers are not only racking up points for their patronage, but automatically letting their friends know about their activities—bringing even more loyal customers into the fold.

As for boosting incremental sales, advanced restaurant POS systems can monitor and tally servers’ sale of “extra” items not ordered by every patron—think appetizers and desserts. Waitstaff try much harder to induce guests to buy these items when they know you’re using a computer to track their success—and that their efforts will result in commissions. Additionally, the more enthusiastic servers appear, the higher the tips. It’s a win-win proposition.

Contact your pcAmerica rep to learn more about using a restaurant POS system to achieve these and many other benefits.