Sure, your POS system is great for ringing up sales. But did you know that its features also allow it to be used as a powerful tool for marketing to customers and bringing them back to your store?

Software components within full-featured systems such as pcAmerica’s Cash Register Express are configured so that retailers can maintain databases of customer information and “pull” the names of customers to whom they wish to send mailings about sales, promotions, in-store events, new merchandise or anything else that may interest them. The software is intelligent, meaning that it can weed out only those customers who fit a user-defined profile—for instance, individuals who live in a certain zip code or those who always buy a certain product from your store.  Because the mailings are targeted towards a specific group of people, they are much more likely to be effective than blanket mailings sent to just anyone.

Full-featured POS systems are also great marketing tools because they interface with other hardware peripherals, such as receipt printers.  Systems like this can be programmed to “tell” a printer to generate, right on customers’ receipts, coupons that contain special offers—for example, “buy one, get one free” or discounts off their next purchase.  Some savvy retailers leverage the interface by programming their POS systems to generate, again on shoppers’ receipts, information about their participation in store loyalty programs—for instance, the number of points they have accumulated and what their next reward may be. Again, it’s a very personalized approach—and it keeps customers coming back to your store.

Taking advantage of your POS system as a marketing tool is an easy thing to do. Contact pcAmerica to get started.