It’s not your father’s cash register. POS solutions from companies like pcAmerica are becoming ever more functional. The following is just a peek into what’s going on in the retail POS systems arena:

1.    Enterprise integration is king (and queen). Merchants aren’t just integrating their POS systems with one other application, such as accounting. Rather, they are also integrating these systems into their e-commerce solutions, as well as with systems used by their suppliers and customers.

2.    Retailers are leveraging their POS systems to gather detailed information about which customers are buying which items. Such data is being applied to the creation of targeted marketing programs—for instance, those that follow up an individual’s purchase with a personalized offer or special coupons.

3.    Kiosks are gaining traction within the retail setting. The fact that more and more consumers want a “do-it-yourself” in-store experience is driving this trend.

4.    Self-service applications—for example, self-scanning–are morphing into self-service applications that appeal to customers because of the added flexibility and to retailers because of the inherent labor savings.

5.    Increasingly, payment processing is being handled directly through the POS system, rather than through separate credit card readers and associated software.

To find out more contact pcAmerica or visit www.pcamerica.com.