In a previous installment of this blog, pcAmerica offered three different ways to spice up your blog and win the blogging game. Here are three more.

1. Watch your language—or at least, your keywords. Not enough people reading and/or commenting on your blog? You may have targeted the wrong keywords—or neglected to target any at all. Some retailers and restaurant owners who blog opt not to do any keyword research and use keywords in their writing, using as their rationale the fat that in their case, the purpose of the blog is to communicate with the community rather than to “sell” readers on their business. This is a big mistake, because using the terms your audience seeks brings them to your Web site and your blog. There’s no need to go overboard by using the terms multiple times in the same paragraph, but do so when it’s appropriate. The Google Adwords keyword tool can be very effective in helping you choose the correct keywords.
2. Get ahead with headlines. In preparing this blog, we spend a lot of time thinking up what we hope are clever headlines to reel you in. Try to do the same with your audience. Need a bit of added inspiration?  Look to such blogs as Copyblogger.
3. Change the subject. Going “off-topic” on a business blog once in a while keeps things fresh and keeps readers coming back for more surprises. Stumped about what to write? How about a profile of your chef or one of your best sales associates? Or, consider profiling your favorite or most interesting customer. Talk about your vacation, your planned vacation, a book you just read or a dish you just tried to make at home. You can always get back down to business another day.

Blogging is just one way to enter the realm of social marketing to improve repeat business and build rapport. pcAmerica has the technology that can get you started with social marketing, using solutions from behind the counter. To learn more about pcAmerica and social marketing tools visit, www.pcamerica.com/socialmarketing.