Digital signage—attractive electronic displays that show menus, in-store promotions, advertising and other messages—has historically been an expensive proposition for retail and restaurant owners looking to enhance their locations.

It’s an effective marketing tool: business owners are able to directly convey their most important messages to clients, including in-store specials, upsell or cross-sell promotions and advertising, which helps generate additional revenue for the store or restaurant.

However, this service often carries a hefty price tag. Digital signage packages require pricey equipment, coordination of different vendors and steep monthly maintenance fees.

Cash Register Express™ and Restaurant Pro Express™ make this cutting edge technology affordable for even the smallest business, with its built in digital signage functionality.

The only thing that’s better than affordable is free—and end users also have the option to sell advertisements to vendors or suppliers, to help offset the cost of the POS system. In some instances, the system pays for itself!

Customers who integrate pcAmerica’s digital signage function into their businesses will see the benefit almost immediately. Clients may store their own graphics and update the signage as often as they wish, reducing the cost of re-print materials for advertising flyers, inserts or brochures. This hands-on approach eliminates the need for pricey third-party hosting or maintenance.

The attractive interface is the first point of sale package to display transactions and digital signage on the new Logic Controls LV3000 LCD Pole Display. The software could also be used with a standard LCD monitor or pin pad.

For more information about digital signage and how to start using it in your business with Cash Register Express™ or Restaurant Pro Express™, please visit www.pcamerica.com.