This year, restaurants in all categories have been dedicating an increasing number of dollars to their marketing budgets.  As the cost of food and commodities rises, diners are increasingly selective about where they eat, how often they go and the overall value they get in return.

More than ever, social sites like Pinterest and Facebook are influencing how people make choices. This has led to an increasing number of businesses jumping onto the digital bandwagon, allocating a larger portion of marketing and promotional budgets to their online presence.

Business owners have used social networks to increase brand awareness, drive repeat business, generate new customers and address customer satisfaction issues.

New social networking platforms, like SNAP Rewards, allows customers to associate their social network accounts to brand loyalty programs. These digital endorsements, tweeted or posted on Facebook walls, are generated automatically after the customer makes a purchase. The result: viral sharing and promotion of a restaurant, which translates into increased visibility and sales.

Using Restaurant Pro Express™, restaurateurs can see sales data in real time, allowing them to decide where to focus their marketing and promotional efforts.  Restaurants may also invest in digital signage displays to post their menus, highlight higher-profit margin items, display nutritional information and convey information about in-store promotions.

Digital signage is an effective marketing tool that’s worth exploring: restaurant owners are able to directly convey their most important messages to diners while they are present, including specials, upsell or cross-sell menu items or advertising, which helps generate additional revenue for the restaurant.

For more information about how you can incorporate digital signage into your restaurant, please visit pcAmerica.com.