Coffee shops are one business type that face above average challenges in an ailing economy.  The “$ 4 latte” is a purchase that several consumers consider removing from their budget.  Most people are spending less money, and are basing their purchases more on value than price.   Below are three quick and easy ideas you may want to consider for your coffee shop that will help preserve and increase traffic…ideas that can be applied to almost any retail or restaurant business.

1 — Bake smaller versions of your pastries, and give a mini-pastry free in the morning with every cappucino or latte purchase.  This has the double bonus of making consumers feel like they’re getting more for their money, and at the same time will introduce your customers to your pastries that will result in them purchasing a full size dessert in the future.  Your coffee shop point of sale system can print a message on the receipt

2 — Select a coffee shop POS that has customer loyalty functionality built in.  A plan as simple as a ‘Buy 6 lattes get the 7th free’ makes customers feel as if they are earning something when they buy coffees at your shop.  Customers wont’ want to miss out on their loyalty points — meaning they’ll return to your coffee shop to make their purchase.  Restaurant Pro Express has integrated customer loyalty features that are free with no transaction fees.

3 — Nothing beats old-fashioned, friendly service.  Choose cashiers and baristas that are naturally friendly and conversational.  If you’re the owner or manager, spend some time out front personally greeting customers and thanking them for visiting your shop.  People feel good spending their money at friendly places, and a great experience will keep them coming back for more.

What’s working in your business?  Send us your ideas and we’ll post them on the blog!