Everywhere you look, electronic messages have taken over. As we are increasingly comfortable with technology permeating every aspect of our lives, it seems like a natural progression to extend the digital medium into every day shopping trips and dining out.

Digital signage is one such medium. This interactive gateway allows a business to communicate directly with a consumer, engaging them at a critical decision making point—while they are in the store or restaurant.

Previously, incorporating digital signage was an overpriced budget buster, but it doesn’t have to be anymore. Below are some of the most common obstacles (and ways to overcome them!) for businesses that haven’t made the leap, or still don’t believe it’s financially possible.

Challenge: Digital signage is expensive.

A digital signage function is built right into pcAmerica’s POS packages—Cash Register Express™, Restaurant Pro Express™ and Cash Register Express—Fuel Edition™ (version 12.5).  This affordable alternative offers excellent graphics quality with no additional fees or hidden maintenance costs.

Challenge:  It’s going to take too much work to incorporate digital signage with my current set up.
Until now, digital signage has been an expensive proposition for business owners, requiring pricey equipment, coordination of different vendors, specialized software and steep monthly fees.

The pcAmerica solution does not require costly changes to implement, rather, the requirements are simple: a POS system, Logic Controls LV3000 LCD Pole Display or second LCD monitor and hosting done locally or on the Internet.

End users store their own graphics and information, allowing them to update it easily and as often as they like.

Challenge: Digital signage is a fad that is not worth the time or effort.

Digital signage is a valuable tool for businesses. It conveys important messages, in-store specials, promotions or advertising directly to patrons during the most important part of a transaction—while they are deciding whether or not to make a purchase.

Customers who incorporate pcAmerica’s digital signage function into their businesses will see the benefit almost immediately. This user-friendly platform will help increase revenues by displaying information about impulse buys, promotions and other specials to customers while they are in the store.

For more information about how you can incorporate digital signage into your business, please contact your account manager at pcAmerica at 1-800-722-6374.