Digital signage pays its own way
If you haven’t started using digital signage yet, you’re behind the curve. Businesses that have incorporated this electronic medium are already harnessing its power and using it to increase sales, boost traffic and display digital endorsements of the store or restaurant. This functionality is already being used by dozens of pcAmerica customers and is being adopted at a very rapid rate.
Not convinced yet? What if you could make the entire platform pay for itself in the form of advertising and even generate revenue for your business along the way?
It’s easier than you think. After the system is installed, the business owner may opt to pay off their original investment by selling advertising space on the signage. These ads complement the business by elevating the status of certain brands, services or suppliers that want to raise brand awareness and boost sales in the store.
What are the advantages of advertising on digital signage? Consider this: digital signage is a customizable form of publicity. Using the pcAmerica solution, business owners may store graphics and information so they can make changes to the signage instantaneously.
Advertisers can be assured that this is a great opportunity because it’s a virtual guarantee that the message will be seen by their target audience.
In addition to generating revenue that will pay off the system, these electronic campaigns will help a business save money in advertising costs by reducing the amount of materials, manpower and wasted money invested in printed ads.
For more information about how you can make digital signage work for you, please contact your account manager at pcAmerica at 1-800-722-6374.
Posted: May 15th, 2012 under Point of Sale.
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