Digital signage is one of the most dynamic, flexible vehicles for communication that a business owner can integrate with their operations. This digital interface is an attractive, effective addition to any retail or restaurant environment—whether it’s a retail store, gas station, independent coffee shop or chain of restaurants.

New digital signage functionality is available in pcAmerica’s Cash Register Express™, Cash Register Express—Fuel Edition™ and Restaurant Pro Express™ version 12.5. There are no monthly fees or costly equipment required. The requirements are simple: a Logic Controls LCD pole display or second monitor and hosting done locally or on the Internet. End users may store graphics and information to upload themselves and changes as often as they like.

Digital signage is easy to control and can be modified quickly, allowing it to be incorporated into virtually any environment. Restaurants may display their menus digitally, list nutritional information or convey information about the brand, loyalty programs, in-store promotions or upsell menu items.

Retailers may use the same digital interface to influence customer behavior by create eye-catching displays and showcasing brands or services, which will ultimately drive sales and boost profit margins.
Digital signage also has the potential to pay for your entire point of sale system with the sale of advertisements to companies that will complement a store or restaurant’s operations.

Making information available via digital messaging helps businesses reduce the cost of traditional campaigns, by saving money on printing, distribution and wasted materials that will be discarded after the promotion has ended.

Please contact your pcAmerica account manager at 1-800-722-6374 to get more information about what you can do to incorporate digital signage into your store or restaurant.