It may seem like a small change, but offering loyalty programs such as buy 10 coffees, get 1 free can make a big difference in your customer base and the amount of money they spend at your gas station or convenience store. Statistics show that consumer spending is 46% higher at stores that offer loyalty programs and more than 70% of families participate in a program of some sort.

If your idea of a loyalty program is a nightmare of punch cards, unorganized coupons or angry customers over missing rewards, you can breathe easier now. Cash Register Express™ has marketing and loyalty functions built into the software. It’s easy to cross-sell promotional items and offer discounts, all without issuing wallet-cluttering punch cards and coupons or dealing with irate customers over lost vouchers and unclaimed rewards.

Cash Register Express™ makes it easy to automatically track and issue rewards, give frequent visitor discounts, and offer in-store promotions and sales, including gas gift card promotions.

If you’ve got a new loyalty program and want to spread the word, look no further than your POS terminal. Cash Register Express™ also includes digital signage capability, giving owners the ability to display important messages or promotion information on a variety of point-of-sale accessories, including LCD pole displays, full-size LCD displays and pin pads. This feature ensures that information about loyalty offerings, new products or limited time offers reach your customers at the most important point—while they are in the store browsing or waiting on line.

Cash Register Express™ makes loyalty programs and transactions easy.  A single point-of-sale station can process pre-paid and post-paid fuel transactions, pay-at-the-pump, loyalty cards, fleet (gas) cards, car wash sales, discounts and coupons. In the same transaction, cashiers can process traditional convenience store sales, including food service items such as coffee and sandwiches, prepared foods and packaged products.

Cash Register Express™ is simple to learn and use. The system comes with a free, 90-day technical support package, 24 hours a day, seven days a week.

Customized loyalty cards and gift cards are available from pcAmerica. For more information about how you can get started with Cash Register Express™ or launch a loyalty program, please call 1-800-722-6374.