Online shopping sites are turning some serious profits, and these numbers are expected to continue rising. Over the next three years, it’s estimated that $269 billion in online retail revenue will be generated, so there’s a lot of money at stake as shoppers turn to the Internet to purchase everything from clothes to school supplies to groceries.

How can brick-and-mortar retailers stay competitive and capture their share of the billions that will be spent online in the near future? pcAmerica recently announced a new e-commerce solution, powered by NitroSell, that can assist retailers with everything they need to create or enhance their web stores.

The new e-commerce functionality, expected to be release in Q4 of 2012, integrates web store activity with the in-store POS system. Internet orders would be downloaded to Cash Register Express™ in near real time and fulfilled in-store. For added convenience, shoppers may also return their purchases at the B&M location. Businesses can improve their overall customer service and increase repeat sales by using the point of sale system to monitor web traffic and buying patterns.

It’s easy to maintain both a B&M location and a web store as it doesn’t require extra staff or separate record keeping. The e-commerce interface includes a variety of tools that sync inventory levels, customer and shipping information and sales reports for the online and retail stores, eliminating double record keeping and discrepancies between the two outlets.

Retailers can easily change promotions, product images and descriptions, pricing and other information as often as necessary.And, in just a few clicks, employees can modify a website in-store and it will automatically update online.

The system integrates fully with Google Analytics and e-commerce transaction tracking. pcAmerica’s e-commerce solution is available for a low monthly subscription fee.

Please contact your pcAmerica representative at 1-800-722-6374 for more information about how you can integrate e-commerce with your retail store.