Shopping online has its perks: it’s convenient, there are no crowds to fight and it’s easier than ever to point, click and buy from practically anywhere. pcAmerica’s upcoming new e-commerce interface, powered by NitroSell, allows B&M retailers to be open for business 24 hours a day, seven days a week. The new e-commerce interface will be available in late 2012.

An online presence or web stores gives retailers new opportunities to market their products, attract customers and keep clients posted on new sales and promotions. Whether it’s a shopper’s first time visiting a web store or they’re a repeat customer, there are several things every retailer should be doing to ensure that people keep coming back.

A well-designed, attractive site that is easy to navigate and make purchases ensures that customers will complete the sale. The longer it takes for a shopper to add an item to their cart and pay for their purchases, the more likely it is that they will change their mind and leave the page without completing the transaction.

The new pcAmerica e-commerce platform also gives businesses the opportunity to improve their customer service and increase repeat sales by monitoring web traffic and buying patterns. This information can be compiled and used to make product recommendations (“you may also like….”) or to cross-sell items (“customers who purchase this item also purchased….”).

In just a few clicks, staff can modify a website in-store and it will automatically update online, allowing retailers to easily change promotions, product images and descriptions, pricing and other information. Attractive images or photos of products will make them more appealing to shoppers browsing the online store. Keep descriptions short and succinct—a few lines will hold a customer’s attention and convey the most important points about products.

pcAmerica’s new e-commerce solution will also give businesses the chance to communicate directly with shoppers while they are browsing the store. Fully customizable promotional panels will allow retailers to showcase brands, advertise special offers and promote new products. Retailers can communicate directly with their customers through built-in RSS feeds that automatically send promotion updates to subscribers with one-click links to the web store’s product page.

For more information about pcAmerica and when you’ll be able to incorporate e-commerce into your retail location, please contact a pcAmerica account manager at 1-800-722-6374.