While most restaurant and retail store owners use a point of sale system to more effectively manage their daily operations, savvy business owners utilize a variety of features from their point of sale system to market to customers in new and innovative ways. The most popular POS system marketing trends are:

1. Dual display – some point of sale systems come equipped with a customer facing pole display or dual display capability in which advertising messages can be displayed to customers as they check out.
2. Advertising on receipts – one of the more popular recent trends is to place a discount or promotional ad at the bottom of a receipt given to a customer to entice them to return.
3. Loyalty programs – Want your good customers to return? A good point of sale system should have a loyalty program that will help you create and deliver attractive promotions to keep customer’s coming back.
4. Gift programs – The sale of gift cards is a great way to promote your store or restaurant.
5. Direct Mail and Email Marketing- Analyze and extract accurate customer data including buying preferences and purchasing history.