If 2012 was the year of mobility in retail and restaurants, then 2013—even though we’re less than a month in—is quickly shaping up to be the year of eCommerce. If you haven’t thought about incorporating eCommerce into your operations, here are a few things to think about:

Attract customers anytime, anywhere

A web store is not bound by geographic limits, so shoppers can find your store through online searches and make purchases. Your online store is open 24 hours every day of the year, so you can make a sale in the middle of the night, when you’re on vacation or even while you’re sleeping.

Comparison shopping is easy

Your web store can list detailed information about each product and allow users to post customer reviews. Shoppers can learn about the pros and cons of their potential purchases and more effectively evaluate all of the possibilities.

Upsell without pressure

Online shoppers are not in a hurry, bound by time constraints or other distractions. They have plenty of time to look at each item, read about it and compare prices. This extra time gives stores the chance to upsell items by grouping products into categories such as “customers that bought product X also purchased….” Or “you may also like…” People can spend more time on your page without feeling pressured by employees, allowing them to shop for additional items.

pcAmerica’s new e-commerce interface, powered by NitroSell is available in the latest version of Cash Register Express™. Please contact your pcAmerica representative at 1-800-722-6374 for more information about how you can integrate e-commerce with your retail store.