A recent Morgan Stanley study estimates that by 2016, eCommerce transactions will exceed $1 trillion worldwide. eMarketer.com notes that the number of online shoppers in the US alone will climb to 175 million in the same year.

There’s billions to be made, so it’s important to review your online store, make sure it’s up-to-date and get ready for some serious shopping.

Make it easy to spend money: A well-designed, attractive site that is easy to navigate and make purchases ensures that customers will complete the sale. The longer it takes for a shopper to add an item to their cart and pay for their purchases, the more likely it is that they will change their mind and leave the page without completing the transaction.

Include as many product details as you can: People who are purchasing an item on your site may or may not have used it before or even seen it in person. Without holding the item in their hands, trying it on or checking its measurements, shoppers have to rely on the information on your site to help them decide whether to make a purchase.

It’s imperative to include a description of each item, with as much information as you can, including measurements (especially important for artwork or furniture), materials and shipping weight. Multiple images of the product from all different angles also help shoppers make informed decisions and decrease the likelihood of returns.

Don’t hide your return policy: Keep your customers happy by being upfront—literally—with your store rules and return policy. It should be easy to find information about making returns, including time limits, refund tender and relevant shipping charges.

pcAmerica’s new e-commerce interface, powered by NitroSell is available in the latest version of Cash Register Express™. Please contact your pcAmerica representative at 1-800-722-6374 for more information about how you can integrate e-commerce with your retail store.