Physical store locations are great for a lot of reasons. You can interact with your customers face-to-face, have them browse the sales floor and see merchandise in person, answer questions and make recommendations.

According to Practical eCommerce, the eCommerce sector grew by 20 percent in the first quarter of 2013, topping out at an estimated $50 billion. Looking at the numbers, there’s no question that if you’re maintaining a physical location but don’t have a web store, you are missing out on sales—probably lots of them.

Once you decide that you’re ready to make the jump to cyberspace, you can maintain an “in-store” feel, by writing detailed descriptions for your products. Don’t rely on the descriptions that manufacturers supply, which may be too general and appear on dozens of sites. The more details you can give, the higher the likelihood that your customers will make the decision that’s best for them, reducing the chance of a return. High-resolution photos and multiple views are another good way to let your customers see as much as they want of the items.

pcAmerica’s new e-commerce interface, powered by NitroSell, is available in the latest version of Cash Register Express™.  The new solution gives you everything you need to establish a web store or enhance your current online operation.

Please contact your pcAmerica representative at 1-800-722-6374 for more information about how you can get started integrating e-commerce with your retail store.