Mobility is taking over—shopping, payments, opinion leaders—people are heavily influenced by what they see on that tiny screen. Consider this: the average American checks their smartphone 125 times a day. There’s a lot of information you can absorb in that time!

Mobility is on everyone’s minds. According to a recent survey by the Federal Reserve, one out of five people used their mobile phone to access their bank account, credit card or another financial account last year. An additional one out of five indicated they are likely to start doing so in the future. In fact, the Federal Reserve predicts that by 2013, this number will rise to one in three.

pcAmerica’s Restaurant Pro Express™ and Cash Register Express™ now accept payment through Google Wallet, a mobile payment system available as an Android application.

pcAmerica, a leading developer of retail, restaurant, and fuel point of sale software, was recently selected as a winner of the Customer Engagement Award for Loyalty by Retail TouchPoints.

Congratulations to Tasti D-Lite on being voted as a Customer Engagement Innovator for their TastiRewards Customer Loyalty Program by Hospitality Technology Magazine! The Award honors restaurant companies for their outstanding vision and achievement in delivering technological excellence to the operation and guest experience.

With Mobile POS, restaurants will be able to reduce or eliminate a customer’s wait time. Since timely customer service is such an important factor for ensuring repeat business, it is imperative to make sure customers are waiting the shortest amount of possible time.

David Gosman, CEO of pcAmerica was recently featured on a podcast conducted by Integrated Solutions for Retailers Magazine that discussed how retailers can leverage social media to drive sales. During the podcast, Gosman was asked several questions about the advancement of marketing and how retailers are using social media to their advantage.

pcAmerica, a leading developer of point of sale software applications, will be exhibiting at VARTECH 2011 USA/Latin America from August 15-17 in Miami Beach, Florida at booth #431.

Additionally, think about printing the Web address of your email sign-up form on the bottom of point of sale receipts and invoices. Employees can even be asked to collect e-mail addresses over the phone when customers call your store or restaurant.

The first of these features is the option to integrate a security camera and DVR system to record in-store activity. Why is this important? Employee theft—caused by a combination of theft of cash and inventory along with the granting of unwarranted discounts by employees (a practice known as “sweethearting”) is one of the leading causes of retail shrink.