Not long ago, touchscreens were among those categories of technology that were nice—but not essential—for retailers to have. Today, nothing could be further from the truth, because touchscreen monitors are an essential for retailers and restaurant operators alike. In fact, pcAmerica rarely ships a point of sale system that lacks a touchscreen component.

In short, to obtain a true picture of how well your retail business faring, you need a completely accurate accounting of how much inventory you own. And computerizing your point of sale system with a solution like pcAmerica’s Cash Register Express makes that job a lot easier.

Following up on last week’s blog entry, there’s even more good news for restaurant operators. Market research firm Technomic Inc. has revised its 2011 foodservice industry, citing as its rationale improved macroeconomic data and increased fourth-quarter sales momentum among many establishments. The firm anticipates a 0.7 percentage point increase in expected sales of food and […]

If your business is not performing to your liking—either entirely or partially—step back and give your playbook an honest evaluation. What’s working? What’s not? Why? Some of this information can be gleaned through a thorough review of point of sale data maintained in systems such as pcAmerica’s Cash Register Express and Restaurant Pro Express.

Blogging is just one way to enter the realm of social marketing to improve repeat business and build repoire. pcAmerica offers solutions that can get you started with social marketing with solutions from behind the counter.

Current predictions and trends indicate that the time may be ripe to loosen the purse strings. For one thing, retail sales are trending upward, and other factors justify an optimistic forecast going forward.

pcAmerica, a leading developer of retail and restaurant point of sale software will be at the 2011 NRF Annual Convention and Expo. The annual event held in New York, NY, at the Jacob K. Javits Convention Center, will feature pioneering solutions and services for your business and offer a great forum for networking with the […]

Similarly, some retailers are taking a look at point of sale data analyses and tailoring their pitches to a wireless world with time- and location-based mobile marketing. For example, a convenience store owner might text information about a lunchtime deal to a “frequent shopper club” member’s cell phone at noon, and then, once he’s in the store, offer additional personalized promotions in line with previous purchases.

Data analysis that reveals common purchasing affinities can also be used to put together more creative, effective promotions. For example, if you notice that two particular items are frequently bought together, you can structure a “buy two of each, get one of each free” offer.

Let’s get right to the point: There’s a lot more you can do with point of sale data than casually seeing what’s selling and what’s not and perhaps adjusting your orders in accordance with your own instinct. Consider this example. Increasingly, smart retailers are warehousing point of sale data in databases and then, via software […]