It’s no secret that the key to any successful communication is reaching the right audience, at the right time, with the right message. For some retailers and restaurateurs, this means not only deploying “freestanding” digital signage applications, but running digital signage software on kiosks.

When it comes to digital signage, the times, to quote an old Bob Dylan song, are “a-changing.” The scope of digital signage is no longer limited to “way-finding” (directions to a certain department in a store, for example) and the flashing of simple messages (such as the ticket number of a customer currently being served in a deli).

Bear in mind, also, that as opponents of the amendment point out, you’ll need to spend time training employees to explain “minimum/maximum” policies at the point of sale. Moreover, confusion at the point of sale leads to more costly transactions for merchants.

Federal legislation that would permit merchants to set minimum and maximum limits on the dollar value of credit/debit card transactions they are willing to accept has yet to progress past the “pending” stage.

“Support” and “maintenance” are nebulous terms, but when it comes to these two elements, retailers need to be very clear about what they’re getting from their POS systems vendor.

Unlike sources whose roster of services does not include support, ISVs and full-service VARs also employ teams of experts whose experience allows them to get to the heart of customers’ problems immediately.

Pencils down! Put those notebooks away! While retailers have for years used paper-based methods to track inventory, it’s time to consider replacing paper-based methods with a much more functional handheld system.
Unlike manual methods for inventory-counting and receiving, automated handheld systems allow data to be captured by and accessed from retailers’ systems in real time.

“The decision to join the RSPA and attend their annual convention is an important part of our growth strategy as our company actively looks to recruit new reseller partners,” stated David Gosman, CEO of pcAmerica. “The RSPA membership is well known and respected as leaders in the point of sale industry.”

It’s not your father’s cash register. POS solutions from companies like pcAmerica are becoming ever more functional. The following is just a peek into what’s going on in the retail POS systems arena:

Loyalty is being integrated into social networking applications as a growing number of customers gravitate away from traditional ways to track rewards, and as restaurateurs seek new means of attracting and retaining clientele.