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Loyalty Matters

Cash Register Express™ makes loyalty programs and transactions easy. A single point-of-sale station can process pre-paid and post-paid fuel transactions, pay-at-the-pump, loyalty cards, fleet (gas) cards, car wash sales, discounts and coupons. In the same transaction, cashiers can process traditional convenience store sales, including food service items such as coffee and sandwiches, prepared foods and packaged products.

Move Over, Superman: A single POS can complete transactions, deter theft and safeguard your business, without the cape or funny costume.

Gas stations and convenience stores are tempting places for would-be robbers and shoplifters. According to the National Association for Shoplifting Prevention, 54% of shoplifters regularly steal from convenience stores. These stores are easy targets—simple floor plans, open late-night hours and few staff members working, especially overnight. Gas station and convenience store owners looking to deter […]

Speak directly to your target audience through digital signage

Shopping habits have certainly changed as consumers are more technology-oriented and sophisticated than ever. The Internet has taken over as the primary opinion leader that people turn to when considering a new purchase, deciding whether or not to try a new restaurant or searching for the best deal.

Taking the plunge: how to incorporate digital signage into your business

Digital signage is easy to control and can be modified quickly, allowing it to be incorporated into virtually any environment. Restaurants may display their menus digitally, list nutritional information or convey information about the brand, loyalty programs, in-store promotions or upsell menu items.

Keep your technology current to attract business, drive profits

pcAmerica’s Restaurant Pro Express™ and Cash Register Express™ now accept payment through Google Wallet, a mobile payment system available as an Android™ application. Google Wallet, an application that stores credit cards, loyalty information and gift cards, became available in September 2011.

Digital signage pays its own way

If you haven’t started using digital signage yet, you’re behind the curve. Businesses that have incorporated this electronic medium are already harnessing its power and using it to increase sales, boost traffic and display digital endorsements of the store or restaurant.

Why Aren’t You Using Digital Signage?

Digital signage is one such medium. This interactive gateway allows a business to communicate directly with a consumer, engaging them at a critical decision making point—while they are in the store or restaurant.

Marketing Budgets Expand to Draw New Patrons

More than ever, social sites like Pinterest and Facebook are influencing how people make choices. This has led to an increasing number of businesses jumping onto the digital bandwagon, allocating a larger portion of marketing and promotional budgets to their online presence.

Savvy Restaurants Tap into Online Ordering

Now included in Restaurant Pro Express™, the online ordering functionality allows diners to enter their orders online through the restaurant’s website, designate whether it’s pickup or dine-in, pay with a credit card before the order is prepared and send the orders automatically to the kitchen. The online ordering capability is restricted based on a restaurant’s operating hours.

Businesses Beware: The Perils of Social Coupons

Everyone loves a deal, especially one at a deep discount. Social coupon sites like Groupon, Living Social and Restaurant.com have exploded onto the online scene with steep discounts—between 50% and 80% off—on retailers and restaurants in user-specified regions, as well as national deals available online.