Digital signage—attractive electronic displays that show menus, in-store promotions, advertising and other messages—has historically been an expensive proposition for retail and restaurant owners looking to enhance their locations.

Speaking of the kitchen, operators see equally significant advantages when restaurant POS systems tout enhanced order display capabilities. Printing orders transmitted from the point of sale to a kitchen printer, or displaying them on a kitchen video monitor, reduces theft and loss due to incorrect orders.

Just as retailers now require highly functional point of sale software rather than solutions that do little more than allow them to process transactions, so, too, do restaurants. Only a point of sale system with a variety of useful features will enable operators to reach their true profitability potential.

As important and advantageous as capabilities like “bulk pricing,” “transaction suspend” and other sophisticated features mentioned in the first two parts may be, today’s retailers also need point-of-sale systems that can handle the different requirements of the vertical market in which they play.

Some of these essential features tie into basic transaction processing tasks. Take, for example, a multi-functional login screen that not only allows employees to clock in at the store for the day and securely log on to the point-of-sale system, but can also be used to access back-office functions, like reporting.

pcAmerica, a leading developer of retail, restaurant, and fuel point of sale software, was recently selected as a winner of the Customer Engagement Award for Loyalty by Retail TouchPoints.

In recent years, software vendors such as pcAmerica have developed age verification solutions that can reduce the risks and penalties associated with the sale of liquor in liquor stores, if used properly.

After researching the many potential point of sale systems, Doc Popcorn chose pcAmerica’s Restaurant Pro Express™ POS package. The solution, recommended by pcAmerica, included the Elo Touchsystems 15B1 All-in-One (AiO) Touchcomputer from TE Connectivity and Epson’s TM-T70 thermal receipt printer.

In the previous blog, we discussed the ways you can promote shopper loyalty through the digital world. While blogs are a great option, we have a few more ideas that might help.

If you are looking for even more ways to attract customers at little or no cost to you, we’ve got some ideas to share.