Experts have long pegged the average return from a computerized POS system at five times the annual investment, reflected in higher profits—for example, a $20,000 hike in profits would be garnered by a store with sales of $200,000 per year and a $4,000 annual in investment in computerization.  But where do these increased profits come […]

It may only be mid-March, but retailers and restaurant operators that are reaping the benefits of offering gift cards must look five months ahead to August 22. That’s the “effective date” of new gift card rules introduced by the Federal Reserve Board in conjunction with the credit card reform law enacted in 2009. The new […]

Gift Cards Keep On Giving (Part One of Series) If you haven’t thought about introducing a gift card program, there’s no better time than the present. Consider the popularity of gift cards among consumers. Aite Group, a consulting firm, says the volume of private-label (store) gift card transactions processed in the U.S. rose from 810 […]

There’s no denying that loyalty programs have caught on with consumers–the average household has a dozen loyalty memberships, according to Consumer Reports. However, half of all consumers carry just one or two loyalty club membership cards with them at any one time, meaning retailers and restaurant operators must become increasingly creative with the structure of their loyalty programs.

A well-honed customer loyalty program not only bolsters your potential to attract the attention of consumers who have never before visited your establishment; it also turns new customers into repeat customers who’ll be only too happy to spread the word about it to others.

“Should I computerize my restaurant or retail point of sale (POS) system?” It’s a question every food service operator and merchant has pondered at one time or another–and it’s one you should answer with a resounding “yes.” Consider the cost savings, which easily add up to 5%.  By computerizing, a store or restaurant with annual […]

When selecting sources for point of sale equipment and software, it is important to consider the compatibility of each component selected. There is a danger in trying to put together a do-it-yourself POS system, that the pieces may never fit together quite right. In addition, seeking out support can turn into endless finger pointing sessions. […]

One of pcAmerica’s users, Tasti D-Lite, has just announced the integration of their social networking initiative into their customer loyalty program using pcAmerica’s Restaurant Pro Express POS software solution. This marks an unprecedented event, as it is the first time that a retailer has connected social networking activity with in-store purchasing activity.

5. Employee Management and Labor Scheduling Employee labor is typically the largest expense for retail and restaurant operations. The pcAmerica Web Portal has integrated employee management features that allow you to easily and remotely manage shifts and ensure sufficient but not excessive labor is on hand. Manage employee records and modify labor schedules remotely through […]

4. Run Web-Based Reports The pcAmerica Web Portal allows you to run reports no matter where you are. Generate sales and profits reports with criteria such as date range, cashier, and terminal. See how well each of your inventory items are doing with product mix reports. Data can be exported into Excel, PDF, CSV and […]