Part of the trick to a successful email marketing campaign is to make sure you follow the rules of the CAN SPAM Act. The CAN SPAM Act spells out the requirements for messages of this type. Below, we continue with the second half of the CAN SPAM Act’s list of requirements.

If your business is not performing to your liking—either entirely or partially—step back and give your playbook an honest evaluation. What’s working? What’s not? Why? Some of this information can be gleaned through a thorough review of point of sale data maintained in systems such as pcAmerica’s Cash Register Express and Restaurant Pro Express.

Blogging is just one way to enter the realm of social marketing to improve repeat business and build repoire. pcAmerica offers solutions that can get you started with social marketing with solutions from behind the counter.

For example, using the point of sale system to send newsletters and other email communications to customers is a great way to remind them that you’re around and to provide them with helpful information that will lead them back to your store or restaurant time and time again.

With such a solution in place, you can set mass updating of prices to occur on a set schedule. You can also select a department, a list of items or items with specific properties and effortlessly set price changes to reflect increases, decreases, sales, special offers (like “buy two, get one free” or “buy a pound, get the second pound free”) and more—

Some point of sale software, such as Version 12.5 of Cash Register Express from pcAmerica, integrates with certain vendors’ scale software to the extent that price updates can be sent to scales automatically rather than programmed in separately.

It’s the law: Neither retailers nor restaurateurs can sell or serve age-restricted items, including tobacco, liquor and gambling products, without first verifying the customers’ age. Those that disobey the law, intentionally or otherwise, face stiff fines if caught—and even put themselves at risk of seeing their businesses shut down.

Yet another new, highly desirable point of sale system capability paves the way for easy, effective, simultaneous price-changing on multiple goods. Even better, mass updating of prices can be set to take effect at a certain date and time; lists of items, departments or goods with specific properties can be selected for price change action.

Chances are, you’re very excited about the benefits your retail or restaurant operation will reap as a result of migrating from a cash register to a computerized point of sale system. However, the same may not go for at least some of your employees.

Bear in mind, also, that as opponents of the amendment point out, you’ll need to spend time training employees to explain “minimum/maximum” policies at the point of sale. Moreover, confusion at the point of sale leads to more costly transactions for merchants.