Loyalty is being integrated into social networking applications as a growing number of customers gravitate away from traditional ways to track rewards, and as restaurateurs seek new means of attracting and retaining clientele.

Social networking is a marketing method that can and should be employed by restaurant chains and smaller, independent businesses alike. Increasingly, consumers are looking for a personal touch when it comes to communicating with the stores and restaurants they patronize.

Would you like to know how the latest point-of-service technologies can help your business run more efficiently? Well, the experienced staff at Honeywell and pcAmerica know how important this is to your bottom line and they can offer valuable information and solutions that just might fit your needs. Join Honeywell and pcAmerica on Tuesday, May […]

So you’ve altered your gift card program to adhere to new mandates set forth by the Credit Card Act of 2009 and are ready to sit back and revel in the sales? Not so fast!!

Your disclosures must also specify the exact amount of each additional fee to be charged in conjunction with a gift card, and how frequently it will be subtracted from the balance (for example, a $3 dormancy fee every two months).

By now, you’ve no doubt heard about the Credit Card Act of 2009, which President Obama signed into law last year. While the Act pertains primarily to credit cards, it also brings with it new rules surrounding gift cards. Slated to take effect on August 22nd, the new rules pertain to two types of charges […]

The inventory tracking capabilities of any good POS system also enhance your profit potential by identifying any items that may have been pilfered or broken. Meanwhile, an integrated purchasing functionality can be used to track vendor lists, manage item costs and generate and receive purchase orders.

With computerized POS systems, many sales can be rung up by simply by scanning the bar code on the item or items being purchased. However, not all merchandise is bar-coded. Advanced POS systems, such as pcAmerica’s Cash Register Express, allow you to quickly ring up items that do not have bar codes by touching a corresponding button on a touch screen.

Software components within full-featured systems such as pcAmerica’s Cash Register Express are configured so that retailers can maintain databases of customer information and “pull” the names of customers to whom they wish to send mailings about sales, promotions, in-store events, new merchandise or anything else that may interest them.